Skincare, like many types of beauty products, cannot be sold with a one-size-fits-all approach. There are many intangibles behind the purchase of a skincare product, but there are also many practical reasons. Both must be addressed when marketing the sale. The description of the product is what will sell it.

Accredited

Age defying

Age intervention

Aloe Vera

Alpha Hydroxy Acid

Anti-aging

Anti-bacterial

Anti-fungal

Anti-inflammatory

Anti-irritant

Anti-oxidant rich

Approved

Benzoyl Peroxide

Brightening

Clarifying

Cleansing

Clinically advanced

Complex

Dermatologically-tested

Detoxifying

Exfoliating

Firming

Fortifying

Fragrance-free

Green Tea Extracts

Healing

Herbal

Hydrating

Hypo-allergenic

Infused

Medicated

Moisturizing

Natural

Night therapy

Nourishing

Oil-free

Organic

Paraben-free

Petro-chemical free

Protective

Purifying

Refinishing

Refreshing

Regenerating

Rejuvenating

Renewing

Repairing

Retexturing

Revitalizing

Salicylic Acid

Sensitive

Skin strengthening

Smoothing

Solution

Soothing

SPF

Targeted

Toning

Treatment

Vitamin  E

Vitamin C

Youth