Marketing Tips: Selling B2B versus B2C

The notion that “marketing is marketing”—whether your company is trying to sell a product business-to business (B2B) or business-to-consumer (B2C)—is one that will more than likely leave your business falling short every time. Developing two separate marketing plans and corresponding materials for these two unique audiences is crucial to your…

Types of Electrical Hairstyling Tools for Personal or Professional Use

Long, short, straight, curly...or somewhere in between. The selection of hairstyling tool choices is as vast and varied as we are! Bonnet dryer Brush iron Clipless curling iron Clipper Crimping iron Curling iron Curling wand Deep waver Diffusers Digital dryer Double/Triple barrel curling iron Double/Triple barrel waver Electric hair brush Electric…

Price vs. Quality: The Critical Tough Decision

Creating a product is a delicate balancing act. The seemingly conflicting goals of creating a high quality product at a low cost are difficult to achieve, no matter the economy. With some beauty products, consumers will view quality is as top priority while for other products, a low price point…
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